Reddit picks up ai ad tech spiketrap
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Reddit picks up ai ad tech spiketrap
Reddit Acquires Audience Research Provider ‘Spiketrap’ to Help Evolve its Ad Targeting Tools
www.socialmediatoday.com
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The acquisition adds another AI-based platform into Reddit's ad targeting process.

Spiketrap uses AI-powered systems to maximize ad placement relevancy, based on a broad range of signals that factor into its process.

For example, Spiketrap’s Clair AI system monitors in real-time for trending stories, and then maps them against online community engagement to better map information flows.

@pysolin
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AI, machine learning and nlp acquisitions

The acquisition is Reddit’s latest integration designed to improve its ad systems, with the platform also buying machine learning platform Spell back in June and natural language processing company MeaningCloud in July.

@linker8
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This will be interesting to follow. All that content with so many topics. Wonder if foreign investment sparked it.

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