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Rephrase's technology enables hyper-personalized video creation at scale that drive engagement and business efficiencies.

Lightspeed Ventures-backed Rephrase.ai, an artificial intelligence startup that improves communication through synthetic media, raised $10.6 million as part of its Series A funding round.

Rephrase.ai said in a September 15 statement that the round was led by Red Ventures, a global venture capital firm that has invested in several content companies that also participated in this round. 8VC Ventures and other investors also participated in the round, the company said, without disclosing the names of the other investors.

The company said the funding would help Rephrase.ai enhance its capabilities by integrating product experiences. The company said that Rephrase.ai will also hire across departments, including engineering, artificial intelligence, product, sales and marketing. It will also expand its operations in North America.

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