Soul is a generation-Z social platform based on interest mapping. It was launched in 2016 and is headquartered in Shanghai. At the beginning of 2021, the platform first proposed to build a social metaverse, devoting itself to the deployment of a global metaverse portal.

Ling OS is an intelligent recommendation system based on user portraits in Soul. It makes use of data and algorithms to mine effective features, improve users’ consumption and interactive experiences, as well as to shore up the efficiency and quality of social relationship establishment.

NAWA Engine, on the other hand, is derived from Soul’s own imaging and graphics rendering technology and artistic design ability. It is an integrated SDK integrating AI, rendering and image signal processing. At the same time, a matching editor is developed for personalized production.